Bridging The Chasm Between Marketing & Sales – The Truth About What’s Actually Swallowing Your Sales Growth

Revenue growth is the goal of both sales and marketing, yet a huge disconnect exists between these two functions. Misaligned logistics, misunderstandings and ever-increasing market complexities make a unified business development approach feel nearly impossible. In this workshop, Dacia will guide the audience through an exercise that will serve as the foundation of an aligned marketing plan that can shorten sales cycles and improve brand positioning.

Attendees will learn:

How to organize, assess and merge current sales and marketing efforts
The three exchanges in a buyer’s journey and how to build messaging that catalyzes action to speed up the sales cycle
How the right messaging can get you out of pricing wars
How to create a seamless customer experience by aligning sales and marketing

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TypeKeynote
TypeWorkshops

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