How to Build a Winning Marketing Plan and Strategy: The Seven Fundamentals of B2B Marketing

The average American comes in contact with over 5,000 brands per day. How can your message cut through the noise and distractions? Marketing today is riddled with complexities, making planning and tracking ROI very difficult. How do you know your efforts will drive sales? How do you avoid wasting money and opportunities?

In this workshop, Dacia leads members through a high-energy presentation that provides the framework for making sense of today’s marketing challenges. Members will be guided through the seven fundamentals of a healthy marketing mix and learn how to use two key tools to form the foundation of a marketing strategy that drives revenue growth.

Attendees will learn:

The key elements of a powerful marketing strategy
How to assess and organize their current sales and marketing efforts
How to use their real-world sales cycle as a map for a highly effective marketing plan
How to build messaging that catalyzes action using insights from the psychology of influence
How the right messaging can get you out of pricing wars

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TypeKeynote
TypeWorkshops

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